Chances are, you can see signs around town offering to buy your gold. You can even sell your gold on the Internet. But the question you may want an answer to is "Where is the best place to sell your gold?" It seems like everyone wants to buy gold: pawn stores, gold coin dealers, jewelry stores, and even those whose only claim of business is to be a gold buyer. What all of these businesses have in common is that, after buying your gold, they simply turn around and sell it to a gold refiner. There are several reasons you should consider selling directly to a gold refiner.
You will get a better price.
When you sell your scrap gold to anyone other than a refiner, they simply take your gold and sell it to a refiner. You receive no added value by using these gold buyers. They are simply a middleman operation. Their profits are dependent upon you being ignorant of the gold refining business. When you bypass these middlemen and sell your gold directly to a gold refiner, you will be getting a much better price.
Your gold will be evaluated by experts.
A gold refiner employs experts who understand gold. This is important because scrap gold is seldom pure gold. Gold is measured in karats, and 24 karats is pure gold. Because pure gold is too soft for jewelry, metal alloys are added to strengthen the metal to make quality jewelry. This is why it is common to see jewelry made from gold that is less than 24 karat. When you take your gold to a refiner, an expert staff will be able to properly identify the gold content in your scrap gold. Those working in other businesses are likely to have staff with less expertise because the core business of their employer is not gold.
A gold refiner is committed to the business of gold.
Everyone seems to be buying gold, but the truth is that most of them are involved with gold because the price is high. As gold prices drop, these companies may stop buying gold and focus on their main business. A pawn store will focus on loaning money. A coin dealer will focus on coins, and a gold buyer may go out of businesses altogether. A gold refiner, however, is always buying gold regardless of the market price because that is what they do. It is their core business. Their reputation is based upon their service in appraising and buying gold.
Before you take your gold to any of the common businesses that advertise to buy your gold, you should have your gold appraised and have an offer made by a gold refinery. After this, you can shop around for a better price and evaluation, but don't be surprised to find lower offers and less knowledge about your scrap gold. If you want to learn more, talk to a gold refiner in your area.